About

I’m Hamza — a builder, analyst, and writer. This site is a personal log where I document the process of building analytics tools, running a small agency, and thinking clearly in public.

I work primarily in analytics infrastructure: tracking architecture, server-side tagging, data pipelines, and measurement systems that are meant to last. Alongside client work, I’m building internal tools and documenting what works, what breaks, and what I change my mind about.

This isn’t a portfolio or a marketing site. It’s a living archive — notes, essays, and build logs — written as a way to slow down my thinking and turn experience into something reusable.

Content lives here: Essays .