Elsewhere
Places where I write, build, and share work in public.
Audits that arrive too late
Why late analytics audits document bad decisions rather than prevent them, and how to build measurement systems that catch problems early.
Running a Small Agency
Lessons from running a small analytics agency and working with clients.
Learning in Public
Why sharing your learning process creates better outcomes for everyone.
Building Analytics Tools
Lessons learned from building analytics tools and helping teams make data-driven decisions.
What I’m Working On
Current focus areas, projects, and questions I’m actively exploring.
Analytics Auditor (Product) at Personal Project
Now
Building an automated analytics auditing tool focused on GA4, GTM, consent mode, and data quality. Exploring how far audits can be productised without losing technical depth.
Analygo at Consulting & Tooling
Ongoing
Running a small analytics agency focused on strong foundations: tracking architecture, server-side tagging, data pipelines, and long-term maintainability rather than quick wins.
Writing & Knowledge Base at Personal Site
Ongoing
Documenting build logs, essays, and technical notes. Using writing as a tool for clarity while turning experience into reusable knowledge.
Available